AARP/Delta Dental

It’s hard enough to get anyone excited about dental care, let alone a new generation of retirees. So, when it came to creating a new campaign for both Delta Dental and AARP members, we knew we needed a breakthrough idea. One that would not only help members justify investing in their mouths but would also stand out amongst the thousands of stereotypical retirement ads they’re served daily. So, instead we leaned into those quintessential retirement moments and juxtaposed them with a humorous, irreverent tone—all to show what can happen when you let your dental problems get in the way of your retirement dreams.

CD/Writer: Jenny Grant
Agency: Dentsu