Glidden Amazon Launch
To promote Glidden launching on Amazon, we wanted to show people that they can now buy the right color, right when they see it. Wherever they see it.
We took over the notoriously colorful 12 South neighborhood in Nashville and turned it into a paint store. Every street became an aisle, and every surface became a swatch.
With over 100 installations, we called out colors on everything, from fire hydrants, to bike racks, to coffee, to trendy popsicles, to barbecue sauce, and captured it all for national exposure.
The activation was set in Nashville, but we wanted the content to be universal. We made sure to capture every detail so we could give it the social treatment.
