In 2019, the KitchenAid Small Appliances team went all-in on 3 key products, aka “big bets” around the world—Stand Mixer + Attachments, Food Processor and Blender. So we created spots for each that authentically represent, and appeal to, key markets across the globe. But before we can delve into the products, we first need to launch the brand story. We needed to create a brand anthem piece that seeds the campaign by establishing the idea of makers and their marks.