Sentricon

It’s not just effective, it’s 100% effective.

To make this clear, an extensive campaign was created that explains things in black-and-white. Called the “Deader Than Dead” campaign, each piece makes it clear that when it comes to Sentricon, termites don’t stand a chance.

Campaign elements included everything from pre-roll content to social media ads to direct mail to a nationwide “Deader Than Dead” Tour featuring a 17-foot hearse known as the Coroner’s Caddy featuring a 100-lb, seven-foot long deceased termite mounted atop it that stopped at dealers and customer’s homes across the country.