At the NCAA Division I level, there is only 1 school with a team for girls. We created and launched a campaign on National Signing Day (February 6th) to interrupt and be part of the conversation to help more girls who wrestle earn academic and scholarship opportunities at the highest collegiate level.
There was no media support, but a few influencers and boy did it take off on social media. Not only did we spark a conversation but we crossed over into the NFL, had everyone talking from likes of the UFC, WWE, politicians and it even went international.